to Create great Candidate Personas

4 Productive and Functional Steps

1. Tailored job descriptions  by writing an engaging one that reflects your ideal candidate persona, and helps to make the perfect first pitch to the right candidates about the job offer

2. Optimize recruitment marketing and sourcing. Knowing whom to target aids in getting a better insight on where to find them, which helps to pool your resources to optimize recruitment, resulting in efficient and strategic sourcing

3. Integrate your diversity initiatives. Candidate personas help to identify the gaps in your talent acquisition strategy, which subsequently implements more diversity in your hiring initiatives.

4. Improve your recruitment metrics. The candidate persona gives a structure to your recruitment processes, which inevitably increase success rate of finding the right candidate. This helps the HR professionals take proper and efficient hiring decisions, saving money, time and resources.