5 Steps Action Plan to build a  Strong Employer Brand

# 1 Set Employer Branding Goals

Devise a clear set of goals around key objectives for a strong Employer Brand such as number & diversity of applicants, reducing cost-of-hire and time-to-hire

#2  Create a Candidate Persona

Translate the ideal employee character traits of personality, attitude & skills into a candidate persona to hire against

#3 Define the EVP

Curate a compelling and attractive EVP closely aligned to the company vision, values & culture based on feedback from stakeholders

#4 Define channels of branding

Define the social media channels & the approach to advertising & promotion

#5 Measure & adjust

Measure the results against the branding goals & improvise accordingly

To learn more about the Employer Brand Strategy & its importance in hiring Top Talent,