10 Compelling Advantages of Video Interviewing 
Table of Contents

Key Takeaway Points

  • Video interviews help streamline the hiring process
  • Help connect with remote candidates and sort the best ones out
  • Helps the candidate create his/her comfort zone
  • Tends to be more structured as the time for the interview is limited
  • Suitable for mass hiring

Any recruiter would tell you that when you are looking for good talent, you have limited time in hand. This is especially true for positions that need to be filled fast. For this, they often have to focus on how they can make their hiring process efficient. Also, they have to rely on modern technologies and tools that can speed up the overall recruiting process and allow them to sort the best potential candidate who would be ideal for the company. Interviewing one or two job candidates might not pose a challenge, but if you are hiring more candidates interviewing all of them in a relatively short time can be a challenge. 

To tackle this challenge, many HR teams and recruiters have started to rely on video interviews that would offer them a way to speed up their hiring process. Most candidates have smartphones and laptops, so virtual interviews are becoming a norm, allowing both the candidate and the recruiter to save time and effort to be at a particular place. With easy accessibility to modern equipment and devices, video interviewing has become a great tool for most HR teams and recruiters across various industries. 

10 Benefits of Video Interviewing

Technology today can allow you to streamline the recruitment and interview process. Hence, you need to focus on how you can optimize the resources you have using online interviews.

Let’s take a quick look at the 10 benefits of video interviewing. 

#1 Save Commute Time

One of the main benefits of video interviewing is that you save your and the candidate’s commute time. When you are conducting traditional in-person interviews, you have to be present in the office or whatever location you choose and call the candidate to that place. This can consume your time, and the candidate’s as well. You can speed up the overall process with online or video interviews because you don’t have to be present at a specific location. You can conduct the interview right from your home if you prefer.

#2 Let the Candidate Be More Comfortable

Many qualified candidates can have issues when they are traditionally going through the interview process. This can restrict them from showcasing their true skills and talent and speaking about them more freely. Hence, in many traditional interviews, you might be unable to evaluate the applicant’s behavior. However, with video interviews, you can make the applicant feel comfortable and ensure that you get better applicant reactions. If you are hiring autistic candidates, you would want to keep them comfortable and save their commute time and effort. 

#3 Saves Resources

These days having a reliable internet connection is no big deal. Hence, you can always ask the applicant to download video interviewing software and conduct an online interview that can save you and the applicant a lot of money. Applicants can save their commute and travel costs and still get through the interview for the job. From a business point of view, this can also provide substantial cost savings to your company. 

#4 Being Technology Reliant

Sending the right message to your pool of candidates in a subtle way can help your brand in the long term. Hence, when you conduct video interviews, you can ensure that you indicate to the candidate that you are open to adopting new technologies, incorporating new business practices, and conducting interviews. 

#5 Ease the Scheduling Load

When you are in the process of scheduling to conduct in-person interviews for 20-30 candidates, things can get out of hand. For this, the HR team has to go back and forth to ensure that these interviews are conducted on time. Juggling different timelines and candidate priorities can make things difficult. One of the benefits of video interviewing is that you can skip all that and interview most of the candidates online. This can help you manage scheduling conflicts and conduct one-way interviews that would allow you to narrow down the list of potential candidates. 

#6 Create a Structured Interview Process

Regular interviews can take a little more time than virtual interviews because of the small talk at the beginning and end of the interview process. However, when handling interviews via a video interviewing platform, you can save time and get started directly with the process. This would allow you to conduct structured interviews that can help you have a consistent interview process. You can have pre-determined questions for each candidate, and you can evaluate their responses when you are making a decision. This can also help you create positive candidate experiences online. 

#7 Sort Out the Best Candidates

HR teams and recruiters often have to handle unqualified applicants from the pool of candidates, which can be time-consuming if you conduct face-to-face interviews for all of them. With the help of video interviews, you can speed up the interview process and sort out the best candidates for deeper discussions as you reach the final stages of the hiring process. With the help of the video interviewing process, you can evaluate candidates based on standardized questions to eliminate a large majority of the chunk.

#8 Evaluate Body Language

While many HR teams and recruiters prefer to do phone interviews, these interviews do not allow recruiters to evaluate the body language and non-verbal cues of the applicant. However, with the help of video interviews, you can see their facial expressions and body movements, which can help you screen qualified candidates better.

#9 Evaluate Candidate’s Knowledge of Technology

In a world of technology, you want to ensure that your employees are tech-savvy. This would make things easier and more convenient for your business. Using the best video interviewing technology is a valuable tool for you to evaluate how good your potential candidate is at handling technology and various software and additional programs that you want them to know. In addition, shorter assignments and assessments can be conducted online, during the video interview, to understand their technical expertise. 

#10 Draw More Passive Candidates

While there are many active job-seeking candidates, you would also want to make things easier for passive candidates. Unlike active candidates, passive candidates are not desperately seeking a new job. Still, perhaps they might be open to a new career opportunity if you provide them with the right one. These candidates are busy, and therefore virtual interviews would be an interesting way to ensure that they offer them convenience and comfort options to interview for your company. 


With easy accessibility to technology and better video tools and programs, video interviews are becoming more common than ever before. HR teams and recruiters globally today prefer to conduct virtual interviews that provide them with tons of benefits and eliminate the process of going back and forth to schedule and conduct an interview. 

Video interviewing not only helps the company to save time and streamline the hiring process but also offers candidates with more comfort and convenience. While not all companies today resort to conducting interviews online, video interviews have revolutionized the hiring process for good. 

FAQs on Video Interviews 

What are the types of video interviews?

Video interviews are divided into two categories: live and pre-recorded. While live interviews are conducted online, pre-recorded interviews are recorded by the hiring organization ahead of time. The hiring manager is absent in this interview, and the applicant responds to questions displayed on the video interviewing platform.

What is the purpose of video interviews?

The purpose of video interviews is to provide an efficient way for hiring managers and recruiters to find the right qualified candidates without exceeding the hiring timeline.

What are the drawbacks of video interviews?

One of the common issues with video interviews is that since they are technology-dependent, there might be technical issues and difficulties that may hamper the overall interview experience.

How to choose the right video interviewing program?

To begin with, you must choose some of the best interviewing programs that offer reliability and a good set of features that you would use for your interview process.

Is a video interview a necessity?

HR teams and recruiters who hire more individuals within a limited time generally conduct video interviews. However, even many small companies today prefer to interview on a video to speed up the overall hiring process and to reach out to remote candidates who cannot appear for a face-to-face interview round.

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