Attempting an interview can be pretty grueling for job seekers.
At the same time, recruiters have challenges getting the right talent into the organizations. Traditional methods of interviewing have their pros. However, several challenges can be overcome by a creative technique called gamification.
As you read through, you will know:
- What is gamification
- Why should you use gamification in recruitment
- How can you include gamification in the hiring process
Traditional interviewing methods can be complex in volume hiring, creating additional pressure on interviewers. They may end up being time-consuming and expensive. Traditional interviewing can also have unconscious bias, which makes the process ineffective.
While not wholly dismissing its advantages, the essential elements of interviewing can be transformed to make the process more efficient and engaging for both recruiters and candidates.
What is Gamification in Recruitment?
Gamification (in recruitment) can be defined as using games or game-like interactive activities to engage, evaluate and motivate a candidate to respond to challenges or questions posed.
Some gamification activities include:
- Riddles and puzzles
- Simulated technical tests – coding or hacking
- Situational Judgment Tests (SJT)
- Interactive psychometric assessments
- Assessment Centres
What is the Purpose of Incorporating Gamification in Recruitment?
Gamification can be a great differentiator to stand out as a unique employer brand. With employers offering excellent candidate experiences during recruitment, gamification can help make your hiring process memorable.
More than 78% of candidates feel gamification in the recruitment process makes a company more desirable.
Apart from building a positive employer brand, it has the following advantages:
#1 It can help narrow down your talent pool
Gamification is often appealing to skilled and tech-savvy candidates who accept complex challenges. If gamification is introduced as early as applying for a job, the relatively less interested ones will most likely drop off. This will narrow your talent pool to relevant candidates.
#2 It helps in attracting young talent
Millennials and Gen Z, who extensively use technology in their everyday routine, are likely to be attracted to organizations using gamification.
#3 It helps in separating the real from the rehearsed
Standard interview questions can elicit rehearsed and memorized responses from candidates.
Gamification can put a candidate on the spot and make them respond more naturally to presenting challenges.
#4 It helps in evaluating specific skills and attributes
Through various games and activities, candidates can be evaluated for specific skills like problem-solving, time management, creativity, and even subtler attributes like stress management, empathy, and even patience.
#5 It helps you identify potential beyond the resume
Beyond the basic criteria, gamification can help you identify talent despite the lack of education or experience. Organizations that don’t mind investing in training and development can be highly benefited by adopting gamification.
#6 It helps reduce interview stress for candidates
The term interview itself can be quite stressful for many candidates, which adversely affects their performance. Gamification helps in reducing such pressure by introducing fun, creativity, and engagement.
#7 It can help the candidate understand your company’s culture
Several companies offer a virtual tour to the candidates, which helps them understand how their routine may be or get a glimpse of the value proposition offered.
6 Ways to Implement Gamification in the Recruitment Process
Gamification can be used right from sourcing till the final stages of interviewing. Some companies extend it to onboarding as well.
Here is how you can introduce gamification in your hiring process:
#1 Storytelling in sourcing
Many brands have introduced storytelling through videos and infographics to educate candidates about what may be in store for them. By narrating the company’s origin, history, and journey, you can build a great connection with candidates and inspire them to associate with you. Stories are also a great way of making your brand appealing and memorable.
#2 Interactive application
Companies that have adopted gamification have unhesitatingly introduced it right from the early stages of recruitment. Deloitte offers the “Explore your fit” idea to candidates that help them understand which job roles are best suited for them. The company also has a recruiting video that educates candidates about what they can expect in the organization. McDonald’s created a customizable filter on Snapchat and invited interested applicants to create and submit a 10-second application called ‘Snaplications,’ talking about themselves and why they would make good employees.
#3 Initial screening through psychometrics
Psychometrics, which loosely means measuring the mind, is a simple way of evaluating basic criteria in candidates. Tests, interactive quizzes, puzzles, or riddles can be used to evaluate aptitude, skills, and temperament for initial screening.
It also has the advantage of quantifying the attributes to help in data-driven decision-making. The outcome of these tests can also be conversation cues for interviewers in the further rounds.
#4 Games while interviewing
Since this is an elaborate stage in hiring, the activities are also more challenging and complex. The activities evaluate skills and values expected for a role and the organization. Coding tests, hackathons, and simulated games give a clear picture of the candidate’s potential.
Google is famous for presenting riddles, puzzles, and coding tests to its candidates. Marriott introduced a virtual simulation of a hotel manager’s job.
Companies with a streamlined recruitment process also conduct assessment centers, where candidates are evaluated individually and in groups.
Complex activities such as in-trays, SJTs, case studies, and business simulations can be conducted with experienced candidates.
#5 Contests and scoreboards
If various activities are conducted in the different interview stages, you can maintain scoreboards to quantify the candidate’s potential.
Many companies also conduct contests and competitions, and ranked scoreboards are created. You can create benchmarks in each activity that qualify candidates for further rounds, streamlining your process. Gamification can be multi-layered, where successful completion of each activity can earn points or rewards for candidates.
#6 Include employee referrals
Gamification can also be included to encourage employee referrals. A reward system can be used to motivate employees to refer other skilled candidates.
Process of introducing gamification
#1 Be clear about what you want to portray about the organization
Is your organization passionate and serious or creative and quirky? You can portray your brand to connect with candidates who may resonate with your vision and values. Ensure that what you portray is also authentic and reliable.
#2 Create job descriptions with clear evaluation parameters
This is the most important aspect, regardless of your interviewing method. The clearer your parameters are, the easier the process will be. This will also help you choose the right activities for assessment. You could also set benchmarks for the activities so that filtering candidates will be easier for you.
#3 Use relevant gamification
Ensure that your activities are aligned with your evaluation parameters. Include only those activities that are not only engaging for candidates but also helpful in decision-making.
#4 Use technology to your advantage
Several gamification tools can help you right from candidate application to onboarding. These tools also help you understand where a candidate is in the hiring process as well as their scores in each of the activities. You can also generate reports that help in increasing efficiency.
#5 Communicate with candidates
If you are introducing a unique interviewing method, communicate it to your candidates. Although you may not reveal too many details about the activities, candidates can be mentally prepared for a different kind of assessment.
Gamification can be a wonderful way of evaluating and engaging candidates at the same time. These games and activities can make the interview process less stressful for the candidates, making the brand memorable (to say the least).
For recruiters, gamification helps in eliciting natural responses from candidates, making the interview process easier, less time-consuming, and more efficient.
If gamification is implemented in a planned and organized way, it can truly be a win-win for both candidates and employers.
FAQs on Gamification in Recruiting
What are the challenges that recruiters can face in gamification?
Investment of time and resources: When gamification is implemented for the first time, it will need a lot of time and human involvement. Also, creating relevant activities needs expertise, which may not be readily available. Thus, gamification has a longer implementation time.
Technical glitches: If you use technology for gamification, a common challenge is the presence of technical problems or glitches, and fixing them needs expertise. A lapse in the process due to glitches may adversely affect the candidate’s experience. Conducting enough pilot or testing sessions before going live can help you anticipate common challenges and be prepared with workarounds.
What are some myths about gamification?
Since it is different from the usual interviewing methods, it may seem tedious, expensive, and time-consuming. However, the reality is that it is a creative way that will make your process objective, efficient and engaging.