From his two decades of experience, Brian was quick to point out the positive impact AI has unleashed over the years, especially in improving the recruiting horizons for candidates. AI has significantly empowered candidate engagement, reversing the pattern of ghosting. But more importantly, it has leveraged candidates’ ability to craft resumes accentuating their experience, signifying how recruiters will be left behind if they’re not embracing AI. AI has powerful attributes that can contribute to the automation of the recruiting process and the elimination of bias and prejudice in recruitment, helping recruiters to choose candidates solely based on their merit.  

While AI has freed recruiters from immense mundane tasks, it has also normalized virtual assessments and interviews, putting pressure on recruiters to invent modern recruiting strategies for engaging candidates whose technical skills or experience are unfamiliar to the recruiters. Modern talents expect recruiters to present them with a diligent recruiting journey, where their time and efforts are valued, and their skills are assessed without bias. According to Brian, AI intervention in hiring has greatly enhanced recruiter productivity and candidate engagement possibilities and will continue to do so in the coming years.  

“Blending AI with human intuition can be the ultimate recipe for hiring success, but AI should be used wisely.” said Brian.  

Throughout his talent acquisition and recruiting experience, Brian has employed several AI-powered tools that significantly lifted weights from his shoulders and leveraged his approaches toward fostering candidate engagement. In his opinion, personalized candidate engagement will have a lasting spotlight in the future of recruitment, considering how AI is capable of scanning historical data and coming up with topics that are relatable to candidates, opening opportunities to connect with them. Meanwhile, he also alerts recruiters to ensure that the decision power always lies with humans.  

Though an admirer of AI-driven recruitment, Brian believes that no matter how far AI grows, humans should always have the power to make final decisions. At the same time, AI can be effectively employed to turn poor candidate experiences into bespoke ones, pull interested and qualified candidates to the table, and give them fair opportunities. The key to talent engagement lies in approaching the right candidate with the right opportunity at the right time. As for recruiters, they should adopt AI-driven talent engagement strategies that make candidates feel special and valued.