HR Glossary

Sourcing

Sourcing is the process of identifying and attracting prospective candidates for various positions within an organization.

Sourcing

Sourcing is the process of identifying and attracting prospective candidates for various positions within an organization. After defining job requirements, effective sourcing strategies are developed by recruiters to attract the candidates who are the best fit for the organization. Online job boards and professional networking sites are utilized to source candidates and channel them to the organization’s recruitment portal. Candidate sourcing can be employed through referrals, where current employees or stakeholders would recommend the organization to the potential candidates, encouraging them to partake in the recruitment process.  

Use cases:

Sourcing can contribute to an organization’s development in many ways. Besides assisting with talent identification, sourcing involves candidate research across online platforms, social media, and other professional networks, to discover candidates whose capabilities align well with the company culture and goals. This method also targets passive candidates thus evoking the cultivation of a teeming talent pool. While sourcing, organizations reach out to potential candidates through engaging communication, which tremendously helps in cherishing employer brand and candidate loyalty. By tracking sourcing data, recruiters can make improvements to their sourcing strategies and thus keep recruitment efficiency intact.  

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