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In the war for talent, 2/3rd recruiters find attracting the right talent their greatest challenge. The job market is more competitive than ever and is majorly candidate-driven today. And with the rise of social media and video-sharing apps, the channels to scout for talents have become more diverse and complex.
As such, conventional job postings with bulleted descriptions on job portals and career websites are passe and fail to capture the attention of job seekers.
Reaching out to the right audience and attracting the best talent has become more of a task about the content you use to reach out to them. In 2023, most companies will realize the importance of recruitment videos to attract and entice top candidates.
For instance, Cisco reported an 800% increase in engagement via recruitment videos to regular text-based job postings.
Unsurprisingly, the most effective job postings have embedded video links or icons. It is worth noting for recruiters that 82% of the candidates use their mobile phones to search for jobs, and 87% of the mobile traffic is purely video content.
Recruiters, who are still into text-based job postings, need to take this info with a pinch of salt and reconsider their recruitment marketing strategy.
Recruitment videos have become an integral part of the talent acquisition strategy. Such videos are compelling storytelling tools and help to make aware and engage candidates about the company culture and values in advance. On LinkedIn and other social media platforms, these recruitment videos help to increase the brand reach.
Let’s learn what a recruitment video, its benefits, and the elements that make a great recruitment video is.
Recruitment videos are short videos or films scripted and posted by hiring companies and recruiters on websites like LinkedIn and video-sharing apps like YouTube. Such videos tend to capture the look and feel of how a company functions, its culture, and its authenticity, for candidates to get a preview of what it would be like to work for the company.
A good recruitment video will work like an advertisement or commercial – letting candidates know what the job offer has in store. A few questions that a good recruitment video should answer are as follows:
Such a video that answers all the above questions will help job seekers assess whether they are the right fit. And if they are so, it will help them connect at a deeper level.
A good recruitment video can have multiple benefits, including:
Read – How to post job on LinkedIn for free
A well-planned and well-executed recruitment video can be a powerful tool to increase the volume and quality of applications. In a survey, 88% of the respondents confirmed that recruitment videos generate more responses from passive candidates.
But what elements make up a great recruitment video? Here are a few elements that every good recruitment video should possess to make the right impact, leading to great hires.
A brief introduction of the company and its core values and vision
A walkthrough of the office location for the prospect to get the feel of the company culture
3 to 5 interviews or testimonials from current employees from different backgrounds and job roles
The highlights how employees feel and what meaningful relationships they have built at the workplace
Good sound quality and dynamic background score
CTA with relevant links that would lead the interested candidate to the job application form
Besides these, a few tips that can come in handy to design and develop a good recruitment video can be
While there are innumerable recruitment videos trying to flaunt the brand image and attract prospects, there are some that hit the right mark and create indelible impressions. Here’s a list of some of the finest recruitment videos out there:
Listrak is an all-in-one platform for brands and retailers to help them in data unification and identity resolution. Its unmatched channel orchestration helps to drive revenue and deliver exceptional customer experience.
Listrak’s recruitment video is well-scripted and the responses from the employees look natural. The viewer can feel the vibe and energy in how the employees present themselves, the actual office setup, and the friendly banter that is shown in the video. Nowhere does the message appear forced and the music isn’t overpowering. The employees share what they do for the company and what things they love while working here.
The video has superior post production value, crisp editing, and a fun feel to it. Candidates viewing the video would feel a connection even before they set foot in the office.
Fiverr is an online marketplace where freelancers can scout for work from clients all over the world. The platform was established in 2010.
The company intends to build the largest digital marketplace led by a culture and a workforce that upkeeps the values of growth and empowerment.
Fiverr’s recruitment video is exceptional at so many levels. Starting from the title ‘Another generic video’ builds up the intrigue and candidates are forced to click on the video link.
The video is barely two minutes long but speaks intelligent tongue in cheek humor and parody of typical recruitment videos. The commentary forces you to cackle out loud while you wonder at the resplendent culture and people, all a part of the thriving office of Fiverr.
The cherry on the top is the CTA that encourages people to work from anywhere if they are good and invites them to work for Fiverr. The video uses reverse psychology and good humor to spread the message.
It is a customer service software company headquartered in San Francisco. The company builds software for other organizations to help improve the customer service.
The core values of the company uphold the motto of sustainability and work-life balance. The culture is all about belongingness and giving back to the people.
Its recruitment video is over 3 minutes and gives a tour of everything that substantiates Zendesk and its core values. The video was released in 2012 and has outperformed many other brands in viewership.
The video shows the warm culture and inclusiveness that represents Zendesk’s work culture. The voiceover gives a clear cut message of how everyone is a team, including a great CTA.
Hubspot is a HR software company that builds CRM systems for firms to help them seamlessly connect their data, teams, and customers. It is a fast-growing CRM software company in the HR software space.
Another recruitment video where the employees are the protag and represent what the company seeks and envisions to deliver. The background score is peppy and the post production value exceptional.
The employees come ahead and explain what makes Hubspot a workplace for them and how they own their own space in the company.
Recruitment videos can be great to reach out to a wider candidate base as they are viewed and shared more and the information is retained better. In the times when social media marketing is as powerful as any other kind of marketing, companies should stop living under the rock and consider innovative ways like recruitment videos to entice candidates and strengthen their brand presence.
Recruiting videos appeal to a much larger audience and to a greater extent. Visual messages have 95% retention compared to 10% of the text. Also, job postings with video icons and links are more shared and watched on LinkedIn and social media platforms. Such videos help recruit better candidates while helping the company market its brand and USPs in the job market.
A good recruitment video script should be authentic and show rather than tell. It must include basic information about the company, employee testimonials, talks about questions candidates might have, and a CTA. These videos should be short, punchy, and fun to watch.
An ideal recruitment video should be 2 to 3 minutes long. However, recruiters also like to keep these videos shorter, up to 60 seconds.
Recruitment videos can be posted on job-related websites like LinkedIn and Indeed, social media platforms like Facebook and Twitter, video-sharing apps like Youtube, career pages on the company website, and email communication with prospective employees.
Music isn’t recommended for recruitment videos with explicit messages the viewer needs to hear. Also, not all candidates or coaches may be fans of the music you choose to put in the video. To fill up the silences during animations, a dynamic background score can be chosen based on the message’s tone.
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